Atlantic Financial Services Logo

Privacy Policy

Effective Date: January 29, 2026

1. Introduction

Atlantic Financial Services (“we,” “us,” or “our”) is committed to maintaining the confidentiality, integrity, and security of personal information entrusted to us by our clients. This Privacy Policy describes how we collect, use, and protect your data when you visit https://afsgbl.com and use our financial planning and investment services.

2. Information We Collect

Because we provide financial services, we collect both Non-Public Personal Information (NPI) and Technical Data:

  • Personal Identifiers: Name, email address, phone number, and physical address provided via consultation forms.

  • Financial Profile Data: Information regarding your financial goals, assets, income, and risk tolerance shared during planning sessions.

  • Technical Information: IP address, browser type, and usage patterns collected via cookies and Google Analytics 4.

  • Sensitive Information: In the course of providing services, we may collect Social Security Numbers or Tax IDs (strictly via secure, encrypted channels).

3. How We Use Your Information

We use the collected data to:

  • Provide Financial Services: Creating personalized investment strategies and performing portfolio reviews.

  • Communications: Responding to inquiries and sending financial updates or newsletters (with your consent).

  • Legal Compliance: Meeting our obligations under federal and state financial regulations.

  • Security: Protecting your account and preventing fraudulent transactions.

4. Sharing of Information

We do not sell your personal information to third parties. We only share your data in the following circumstances:

  • Service Providers: With trusted partners who assist in our operations (e.g., secure cloud storage, CRM systems, or clearing firms).

  • Joint Marketing: With other financial institutions to offer products that may benefit you (you may opt-out of this).

  • Legal Necessity: When required by law, such as to respond to a subpoena or regulatory inquiry (e.g., SEC or FINRA).

5. Security Measures

We implement industry-standard security protocols, including:

  • Encryption: 256-bit SSL encryption for all data transmitted through the website.

  • Access Controls: Restricting access to personal data to only those employees who need it to provide services to you.

  • Regular Audits: Periodic reviews of our digital infrastructure to prevent unauthorized access.

6. Cookies and Tracking

We use cookies to improve user experience and analyze traffic via Google Analytics 4 and Hotjar. You can manage your cookie preferences through your browser settings. Our website honors Global Privacy Control (GPC) signals.

7. Your Rights (GDPR/CCPA/State Laws)

Depending on your residency, you may have the following rights:

  • Right to Access: Request a report of the personal data we hold about you.

  • Right to Deletion: Request that we delete your personal data (subject to legal retention requirements for financial records).

  • Right to Correct: Update any inaccurate or incomplete financial information.

  • Right to Opt-Out: You may opt-out of sharing “non-essential” data with affiliates for marketing purposes.

8. Data Retention

Under financial industry regulations, we are often required to retain client records for a period of 6 to 10 years after the client relationship ends. After this period, data is securely destroyed or anonymized.

9. Contact Us

If you have questions about this policy or wish to exercise your data rights, please contact us:

Atlantic Financial Services Website: https://afsgbl.com